We led the rebranding initiative for the City of Om Yoga Festival, managing a significant project that involved various elements, collaborations, and very strict deadlines.
Starting with redesigning the festival's logo, we aimed to capture the essence of yoga; the vitality, tranquillity, and fluidity experienced on the mat. By combining vibrant colours, our goal was to give the brand a sense of liveliness and spirit. This creative vision came to life through a studio photoshoot, which became a key part of our branding, signifying the introduction of movement into the brand.
Beyond the logo, our creative work extended across various printed and digital materials, including banners, merchandise, sponsorship packages, navigational signage, schedules, festival maps, and more. While overhauling the festival's website we managed multiple streams of content and services, even with quick deadlines.
Our branding and marketing strategies significantly increased audience engagement across all platforms. The revitalized brand received a great response from the audience, leading to a notable surge in attendance and enthusiastic participation.
